How to get new Instagram followers

To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen.

The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. A false follower count might boost your ego, but it won’t help your Instagram strategy.

Herewith a (legit) list of ways to get more followers on Instagram for free:

1. Have a thoughtful Instagram strategy

2. Define your target audience

3. Create a consistent brand story and aesthetic

4. Use keywords to appear in searches

5. Use relevant hashtags to reach new users

6. Craft a great bio and profile

7. Share engaging, high-quality content

8. Write compelling captions

9. Pin your best comments

10. Promote your Instagram account on other networks

11. Embed Instagram posts in your blog

12. Post content that’s meant to be re-shared

13. Share your Instagram account in other communications

14. Use the Instagram nametag

15. Aim to get featured

16. Aim for the Explore tab

18. Tag relevant users

19. Encourage others to tag you

20. Follow relevant accounts

21. Engage with existing communities

22. Work with influencers in your niche

23. Collaborate with other brands

24. Embrace Instagram Stories

25. Use interactivity features

26. Make the most of Stories highlights

27. Try an Instagram Live collaboration

28. Try an IGTV series

29. Create an AR filter

30. Post consistently

31. Post at the right time

32. Schedule your posts and stories

33. Run contests

34. Consider advertising on Instagram

35. Learn from Instagram Insights

 

Source:  Hootsuite

Instagram | Are you posting at the right time?

Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data trends:

  • The best time to post on Instagram is Wednesday at 3pm, Thursday at 5am, 11am and 3 to 4pm and Friday at 5am.
  • Thursday is the best day to post to Instagram.
  • The safest times to post to Instagram are Tuesday through Friday 9am to 6pm
  • Sunday is the least engaging day for Instagram.

Let’s take a look at each major network and industry to see data on the best times to post on social media by clicking here.

Image: Anniset via SurfaceMag

New Social Media Manager for Ample

Meet Ample Media’s new Social Media Manager.

Natasha obtained a BA in Communication Science via UNISA in 2013, whilst working for a small publishing company. Her passion for writing, specifically in the digital realm, led to her work as a freelance copywriter, which she still does successfully to do this day.

Her growing fascination with the world of social media and digital marketing prompted her to complete a Social Media Application and Best Practice course with the Red and Yellow School in 2014. Natasha put this knowledge to good use by offering social media management as another of her freelance services, whilst garnering numerous clients, including a popular pharmaceutical company.

Today Natasha works at Ample Media as a social media manager. She assists Roné with the managing of clients’ social pages, creating and scheduling of content, and design work.

WhatsApp messaging buttons now rolling out in Facebook ads

Businesses can now add buttons to their ads running on their Facebook boosted organic posts that link to their WhatsApp accounts.  This enables users to contact them via the whatsapp messaging application.  Experts say that combining Facebook and WhatsApp eases the process of launching communications between people and brands, eliminating several unnecessary steps.  Read more here.

Why the travel industry should be keeping its ear to the social media ground

There is no better way to gain honest feedback than through a social network. Both brands and organisations are being spoken about – like it or not – and this is a great thing. Instead of paying exorbitant amounts of money on focus groups and surveys, marketers have massive amounts of unsolicited, nuanced opinion right at their fingertips.  Read more here.

10 Social-Media Trends to Prepare for in 2018

A number of new social media trends that will impact users and brands alike are strengthening and accelerating. It is likely that video streaming and virtual reality will go mainstream. Additionally, brands will turn to newer social platforms like Instagram and Snapchat as Gen Zers increasingly spend their time there.

Click here for the top 10 social media trends to prepare for as 2018 draws near.

Your business belongs on Instagram

 

Instagram drives the most engagement per post compared to any social network – 84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook

Getting started is quick & easy:

Photo Ads Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Video Ads Get the same visually immersive quality as photo ads – with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.

Carousel Ad Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Stories ads Design best-practices suggest a large font size for easy readability both on desktop and mobile devices.

Read more here17