To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen.
The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term.
That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. A false follower count might boost your ego, but it won’t help your Instagram strategy.
Herewith a (legit) list of ways to get more followers on Instagram for free:
1. Have a thoughtful Instagram strategy
2. Define your target audience
3. Create a consistent brand story and aesthetic
4. Use keywords to appear in searches
5. Use relevant hashtags to reach new users
6. Craft a great bio and profile
7. Share engaging, high-quality content
8. Write compelling captions
9. Pin your best comments
10. Promote your Instagram account on other networks
11. Embed Instagram posts in your blog
12. Post content that’s meant to be re-shared
13. Share your Instagram account in other communications
14. Use the Instagram nametag
15. Aim to get featured
16. Aim for the Explore tab
18. Tag relevant users
19. Encourage others to tag you
20. Follow relevant accounts
21. Engage with existing communities
22. Work with influencers in your niche
23. Collaborate with other brands
24. Embrace Instagram Stories
25. Use interactivity features
26. Make the most of Stories highlights
27. Try an Instagram Live collaboration
28. Try an IGTV series
29. Create an AR filter
30. Post consistently
31. Post at the right time
32. Schedule your posts and stories
33. Run contests
34. Consider advertising on Instagram
35. Learn from Instagram Insights
Source: Hootsuite