Why the travel industry should be keeping its ear to the social media ground

January 16, 2018 by Rone Erwee
Home > Blog > Why the travel industry should be keeping its ear to the social media ground

There is no better way to gain honest feedback than through a social network. Both brands and organisations are being spoken about – like it or not – and this is a great thing. Instead of paying exorbitant amounts of money on focus groups and surveys, marketers have massive amounts of unsolicited, nuanced opinion right at their fingertips.  Read more here.

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